"It has taken me three years to decide on the scent because I really like BO and I think it's sexy. I wanted to figure out a way to make it palatable to everybody. I was like, 'How do you get BO in a bottle and make an atomiser of it?'
"Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman."
[via DigitalSpy]
